Piers Morgan Stars In Hilarious New Paddy Power Advert

Piers Morgan satirized his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a brand-new ad campaign designed to raise awareness for prostate cancer screening.


The famous Arsenal fan has been involved in a number of public spats with his North London derby competitor, most recently taking goal at The Apprentice star's age on his birthday in March.


But Morgan was content to play their questionable social networks relationship for laughs in help of an excellent cause, with the broadcaster taking part in Paddy Power's most current project in help of Prostate Cancer UK.


In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have actually 'sent out' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates earlier this season, Morgan aptly responded: 'North London is red'.


Morgan was then tracked en route to a prostate screening appointment, at his controversial finest as he spat out sausage rolls when he learned they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting room.


No need for a finger up the bottom - an easy PSA blood test is all you need to look for the early indications of Prostate Cancer.


Not all pricks are unbearable, @piersmorgan.


Check your danger here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert


The broadcaster features in the campaign to raise awareness about the ease with which guys can be checked for the early signs of prostate cancer - to hilarious impact


The advert then revealed Morgan being surprised by the ease with which prostate-specific antigen (PSA) blood test can be performed, after at first expecting 'a finger up the bottom'.


A PSA blood test is instead used to inspect for early symptoms of prostate cancer, and other conditions such as bigger prostate or infection, by measuring a protein made by the prostate gland.


In a bid to prompt more males to inspect their dangers with easy early detection tests, the advert worries that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are excruciating'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mainly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to the cause.


At the start of this month, the business revealed that they would be handing out 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan