Facebook Changes Product Branding To FACEBOOK

5 November 2019
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Facebook is presenting brand-new branding for its product or services in an attempt to identify the business from its familiar app and website.


Instagram and WhatsApp are amongst the services that will carry the new FACEBOOK brand in the next few weeks.


The main Facebook app and site will keep its familiar blue branding.


The brand-new logo design, which remains in capital letters, utilizes "customized typography" and "rounded corners" so the business's other items and app look various.


The branding likewise appears in different colours depending on which item it represents. So, for instance, it will be green for .


"We desired the brand to connect attentively with the world and individuals in it," Facebook stated. "The dynamic colour system does this by handling the colour of its environment."


Facebook's chief marketing officer Antonio Lucio stated: "People need to understand which companies make the products they use. We started being clearer about the services and products that are part of Facebook years back.


"This brand modification is a way to much better communicate our ownership structure to the people and services who use our services to link, share, build neighborhood and grow their audiences."


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US Senator Elizabeth Warren has actually said she wishes to separate the huge tech business such as Facebook, Amazon and Google and put them under harder policy.


This strategy may be seen as Facebook's method of countering, although Ms Warren - posting on Facebook - stated: "Facebook can rebrand all they want, but they can't conceal the reality that they are too big and effective. It's time to break up Big Tech."


Distancing the Facebook brand name - the blue app that's home to just about everyone, including your moms and dads - from the trendier Instagram, a place for you and your good friends, has actually always made great company sense for Facebook.


And it apparently worked: when Pew scientists asked research study participants whether or not Facebook owned Instagram or WhatsApp, 49% of American grownups were "uncertain".


So why would Facebook make this modification?


It brings several benefits. Front of mind: the company is covering itself from allegations it hides how effective it really is by not making it definitely clear they lag most of the greatest apps in social networks.


And Facebook also wishes to fend off efforts to break it up, by making the case that the company isn't just a corporation of separate, unique apps which could be quickly broken up by regulators. Instead, this rebranding argues the company is one huge connected organism, called Facebook.


Facebook has come under criticism just recently over a range of problems.


Its boss Mark Zuckerberg needed to face US lawmakers last month to describe the company's policy on not fact-checking political adverts.


He also needed to protect plans for a digital currency, speak about the social network's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.


Earlier in the year, Mr Zuckerberg said the firm was going to make changes to its social platforms to enhance privacy.


These included messages sent out by means of Messenger being end-to-end encrypted, and concealing the number of likes an Instagram post gets from everyone but the individual who shared it.


Does rebranding always work?


Several other huge business have attempted rebranding in the past:


In 2001, British Airways turned tail on its plans to remove the red, white and blue Union flag from its aircraft and replace it with "world images"


In the very same year, Royal Mail rebranded as Consignia, only to swap back once again a year later


Dunkin' Donuts dropped the "Donuts" from its name in 2015 to try to move more into the coffee market and its share price has continued to rise


The parent company of Paddy Power and Betfair started trading under the new name Flutter Entertainment in May this year. It stated the new name "much better reflected the diversity of the group".


'If it ain't broke, do not repair it'


Manfred Abraham, president of consultancy Brandcap, informed the BBC: "I make sure this will be an effective relocation for Facebook. After all, the moms and dad brand remains strong, despite current troubles, and advising consumers that Instagram etc are all Facebook companies will assist with cross-membership.


"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are selecting a strong, but pared-back visual identify and are brushing off 'style' in favour of plain."


However, Mr Abraham believed Facebook was appropriate to leave the logo on its flagship social media platform as it is.


"Facebook's main site does not need a rebrand. The old expression holds true: if it ain't broke don't repair it."