https://wiki.knihovna.cz/index.php?action=history&feed=atom&title=STEP_%28PEST%29_anal%C3%BDza 2026-04-24T18:39:55Z Historie editací této stránky MediaWiki 1.35.0 https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47433&oldid=prev 2014-12-11T07:23:38Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 11. 12. 2014, 07:23</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l35" >Řádek 35:</td> <td colspan="2" class="diff-lineno">Řádek 35:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">= '''2. Faktory''' =</del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47432&oldid=prev 2014-12-11T07:23:12Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 11. 12. 2014, 07:23</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l36" >Řádek 36:</td> <td colspan="2" class="diff-lineno">Řádek 36:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">=</del>= '''2. Faktory''' <del class="diffchange diffchange-inline">=</del>=</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>= '''2. Faktory''' =</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">=</del>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' <del class="diffchange diffchange-inline">=</del>==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Antimonopolní zákony&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Antimonopolní zákony&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l54" >Řádek 54:</td> <td colspan="2" class="diff-lineno">Řádek 54:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Regulace v oblasti zahraničního obchodu&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Regulace v oblasti zahraničního obchodu&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">=</del>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;​&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Ekonomické faktory&lt;/span&gt;&lt;/span&gt;''' <del class="diffchange diffchange-inline">=</del>==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;​&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Ekonomické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Daňové zatížení&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Daňové zatížení&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l76" >Řádek 76:</td> <td colspan="2" class="diff-lineno">Řádek 76:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Vývoj cen energií&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Vývoj cen energií&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">=</del>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Sociální faktory&lt;/span&gt;&lt;/span&gt;''' <del class="diffchange diffchange-inline">=</del>==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Sociální faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Demografický vývoj populace&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Demografický vývoj populace&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l88" >Řádek 88:</td> <td colspan="2" class="diff-lineno">Řádek 88:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny životního cyklu&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny životního cyklu&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">=</del>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Technologické faktory&lt;/span&gt;&lt;/span&gt;''' <del class="diffchange diffchange-inline">=</del>==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Technologické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Celkový stav technologie&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Celkový stav technologie&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47431&oldid=prev 2014-12-11T07:22:40Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 11. 12. 2014, 07:22</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l36" >Řádek 36:</td> <td colspan="2" class="diff-lineno">Řádek 36:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== 2. Faktory ==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>== <ins class="diffchange diffchange-inline">'''</ins>2. Faktory<ins class="diffchange diffchange-inline">''' </ins>==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">=</ins>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' <ins class="diffchange diffchange-inline">=</ins>==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Antimonopolní zákony&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Antimonopolní zákony&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l54" >Řádek 54:</td> <td colspan="2" class="diff-lineno">Řádek 54:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Regulace v oblasti zahraničního obchodu&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Regulace v oblasti zahraničního obchodu&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;​&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Ekonomické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">=</ins>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;​&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;Ekonomické faktory&lt;/span&gt;&lt;/span&gt;''' <ins class="diffchange diffchange-inline">=</ins>==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Daňové zatížení&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Daňové zatížení&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l76" >Řádek 76:</td> <td colspan="2" class="diff-lineno">Řádek 76:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Vývoj cen energií&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Vývoj cen energií&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Sociální faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">=</ins>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Sociální faktory&lt;/span&gt;&lt;/span&gt;''' <ins class="diffchange diffchange-inline">=</ins>==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Demografický vývoj populace&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Demografický vývoj populace&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l88" >Řádek 88:</td> <td colspan="2" class="diff-lineno">Řádek 88:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny životního cyklu&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny životního cyklu&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Technologické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">=</ins>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Technologické faktory&lt;/span&gt;&lt;/span&gt;''' <ins class="diffchange diffchange-inline">=</ins>==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Celkový stav technologie&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Celkový stav technologie&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47430&oldid=prev 2014-12-11T07:22:05Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 11. 12. 2014, 07:22</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l35" >Řádek 35:</td> <td colspan="2" class="diff-lineno">Řádek 35:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">== 2. Faktory ==</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l98" >Řádek 98:</td> <td colspan="2" class="diff-lineno">Řádek 100:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny technologie&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-size:small;&quot;&gt;Změny technologie&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;'''&lt;span style=&quot;color: rgb(55, 62, 77); font-size: 12px; line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;span style=&quot;font-size:medium;&quot;&gt;<del class="diffchange diffchange-inline">2</del>. Poznámky&lt;/span&gt;&lt;/span&gt;'''&lt;/span&gt; =</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;'''&lt;span style=&quot;color: rgb(55, 62, 77); font-size: 12px; line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;span style=&quot;font-size:medium;&quot;&gt;<ins class="diffchange diffchange-inline">3</ins>. Poznámky&lt;/span&gt;&lt;/span&gt;'''&lt;/span&gt; =</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); font-size: 12px; line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;/span&gt;&lt;references /&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); font-size: 12px; line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;/span&gt;&lt;references /&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:medium;&quot;&gt;'''<del class="diffchange diffchange-inline">3</del>. Zdroje'''&lt;/span&gt;&lt;/span&gt; =</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:medium;&quot;&gt;'''<ins class="diffchange diffchange-inline">4</ins>. Zdroje'''&lt;/span&gt;&lt;/span&gt; =</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;HEJZLAR, Jakub.&amp;nbsp;&lt;/span&gt;''Strategická analýza podniku a její vliv na konkurence schopnost podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;HEJZLAR, Jakub.&amp;nbsp;&lt;/span&gt;''Strategická analýza podniku a její vliv na konkurence schopnost podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47422&oldid=prev 2014-12-10T09:35:59Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:35</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l28" >Řádek 28:</td> <td colspan="2" class="diff-lineno">Řádek 28:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Název pochází z počátečních písmen oblastí, kterými se zabývá. (P = politické, E = ekonomické, S = sociální, T = technologické)&amp;nbsp;''&quot;Můžete se setkat s různými další akronymy&amp;nbsp;(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.&quot;''&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Název pochází z počátečních písmen oblastí, kterými se zabývá. (P = politické, E = ekonomické, S = sociální, T = technologické)<ins class="diffchange diffchange-inline">.</ins>&amp;nbsp;''&quot;Můžete se setkat s různými další akronymy&amp;nbsp;(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.&quot;''&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47421&oldid=prev 2014-12-10T09:34:55Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:34</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l107" >Řádek 107:</td> <td colspan="2" class="diff-lineno">Řádek 107:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL.&amp;nbsp;&lt;/span&gt;''Strategické řízení: teorie pro praxi''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL.&amp;nbsp;&lt;/span&gt;''Strategické řízení: teorie pro praxi''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;PERUTKOVÁ, Adéla.&amp;nbsp;&lt;/span&gt;''Ekonomická analýza vybraného podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2012. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam ZÁTHURECKÝ, MBA, Ph.D.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;PERUTKOVÁ, Adéla.&amp;nbsp;&lt;/span&gt;''Ekonomická analýza vybraného podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2012. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam ZÁTHURECKÝ, MBA, Ph.D.&lt;/span&gt;</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;PESTLE analýza.&amp;nbsp;&lt;/span&gt;''Management Mania''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;&amp;nbsp;[online]. 2013 [cit. 2014-12-10]. Dostupné z: [https://managementmania.com/cs/pestle-analyza https://managementmania.com/cs/pestle-analyza]&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;SIMONOVÁ, Marie.&amp;nbsp;&lt;/span&gt;''Analýza externího prostředí pro potřeby podnikového managementu''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Pardubice, 2013. Diplomová práce. Univerzita Pardubice.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;SIMONOVÁ, Marie.&amp;nbsp;&lt;/span&gt;''Analýza externího prostředí pro potřeby podnikového managementu''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Pardubice, 2013. Diplomová práce. Univerzita Pardubice.&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006.&amp;nbsp;&lt;/span&gt;[http://wiki.knihovna.cz/index.php/Speci%C3%A1ln%C3%AD:Zdroje_knih/9788025103968 ISBN 9788025103968]&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006.&amp;nbsp;&lt;/span&gt;[http://wiki.knihovna.cz/index.php/Speci%C3%A1ln%C3%AD:Zdroje_knih/9788025103968 ISBN 9788025103968]&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;.&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47420&oldid=prev 2014-12-10T09:31:46Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:31</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l7" >Řádek 7:</td> <td colspan="2" class="diff-lineno">Řádek 7:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l19" >Řádek 19:</td> <td colspan="2" class="diff-lineno">Řádek 21:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap;&quot;&gt;Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap;&quot;&gt;Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47419&oldid=prev 2014-12-10T09:31:25Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:31</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l102" >Řádek 102:</td> <td colspan="2" class="diff-lineno">Řádek 102:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;HEJZLAR, Jakub.&amp;nbsp;&lt;/span&gt;''Strategická analýza podniku a její vliv na konkurence schopnost podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;HEJZLAR, Jakub.&amp;nbsp;&lt;/span&gt;''Strategická analýza podniku a její vliv na konkurence schopnost podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL.&amp;nbsp;&lt;/span&gt;''Strategické řízení: teorie pro praxi''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL.&amp;nbsp;&lt;/span&gt;''Strategické řízení: teorie pro praxi''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/span&gt;</div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;PERUTKOVÁ, Adéla.&amp;nbsp;&lt;/span&gt;''Ekonomická analýza vybraného podniku''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Brno, 2012. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam ZÁTHURECKÝ, MBA, Ph.D.&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;SIMONOVÁ, Marie.&amp;nbsp;&lt;/span&gt;''Analýza externího prostředí pro potřeby podnikového managementu''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Pardubice, 2013. Diplomová práce. Univerzita Pardubice.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;SIMONOVÁ, Marie.&amp;nbsp;&lt;/span&gt;''Analýza externího prostředí pro potřeby podnikového managementu''&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial; font-size: 12.7272720336914px; line-height: 20px;&quot;&gt;. Pardubice, 2013. Diplomová práce. Univerzita Pardubice.&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006.&amp;nbsp;&lt;/span&gt;[http://wiki.knihovna.cz/index.php/Speci%C3%A1ln%C3%AD:Zdroje_knih/9788025103968 ISBN 9788025103968]&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;.&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006.&amp;nbsp;&lt;/span&gt;[http://wiki.knihovna.cz/index.php/Speci%C3%A1ln%C3%AD:Zdroje_knih/9788025103968 ISBN 9788025103968]&lt;span style=&quot;color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12.7272720336914px; line-height: 19.2000007629395px;&quot;&gt;.&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47418&oldid=prev 2014-12-10T09:29:56Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:29</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l8" >Řádek 8:</td> <td colspan="2" class="diff-lineno">Řádek 8:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;<del class="diffchange diffchange-inline">&gt;&lt;br/</del>&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l20" >Řádek 20:</td> <td colspan="2" class="diff-lineno">Řádek 20:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap;&quot;&gt;Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap;&quot;&gt;Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;<del class="diffchange diffchange-inline">&gt;&lt;br/</del>&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Název pochází z počátečních písmen oblastí, kterými se zabývá. (P = politické, E = ekonomické, S = sociální, T = technologické)&amp;nbsp;''&quot;Můžete se setkat s různými další akronymy&amp;nbsp;(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.&quot;''&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Název pochází z počátečních písmen oblastí, kterými se zabývá. (P = politické, E = ekonomické, S = sociální, T = technologické)&amp;nbsp;''&quot;Můžete se setkat s různými další akronymy&amp;nbsp;(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.&quot;''&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/span&gt;</del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> </table>

Petuushkaaa https://wiki.knihovna.cz/index.php?title=STEP_(PEST)_anal%C3%BDza&diff=47417&oldid=prev 2014-12-10T09:29:45Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="cs"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Starší verze</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Verze z 10. 12. 2014, 09:29</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l6" >Řádek 6:</td> <td colspan="2" class="diff-lineno">Řádek 6:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;'''&lt;span style=&quot;font-size:medium;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;1. Charakteristika&lt;/span&gt;&lt;/span&gt;'''&lt;/span&gt;&lt;br/&gt; =</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>= &lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;'''&lt;span style=&quot;font-size:medium;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;1. Charakteristika&lt;/span&gt;&lt;/span&gt;'''&lt;/span&gt;&lt;br/&gt; =</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;</ins>&lt;span style=&quot;text-align: right;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;&lt;u&gt;STEP analýza&lt;/u&gt; neboli &lt;u&gt;PEST analýza&lt;/u&gt; zkoumá faktory, které ovlivňují podnik z jeho bezprostředního okolí. Jedná se o faktory politické, ekonomické, sociální a technologické.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;text-align: right; color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;​<ins class="diffchange diffchange-inline">&lt;/span&gt;&lt;/span&gt;</ins>&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<del class="diffchange diffchange-inline">size</del>:<del class="diffchange diffchange-inline">smaller</del>;&quot;&gt;&lt;span style=&quot;font-size:<del class="diffchange diffchange-inline">xx</del>-<del class="diffchange diffchange-inline">small</del>;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<ins class="diffchange diffchange-inline">family</ins>:<ins class="diffchange diffchange-inline">arial,helvetica,sans-serif</ins>;&quot;&gt;&lt;span style=&quot;font-size:<ins class="diffchange diffchange-inline">small;&quot;&gt;&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white</ins>-<ins class="diffchange diffchange-inline">space: pre-wrap; background-color: rgb(246, 247, 248)</ins>;&quot;<ins class="diffchange diffchange-inline">&gt;​'''Smyslem analýzy je nalézt odpovědi na následující otázky:'''&lt;/span</ins>&gt;&lt;/span&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;<del class="diffchange diffchange-inline">​'''Smyslem analýzy je nalézt odpovědi </del>na <del class="diffchange diffchange-inline">následující otázky:'''</del>&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">*&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;</ins>&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;<ins class="diffchange diffchange-inline">Které z vnějších faktorů mají vliv </ins>na <ins class="diffchange diffchange-inline">podnik?&lt;/span&gt;&lt;/span&gt;</ins>&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;color: rgb(55, 62, 77); line-height: 12.2880001068115px; white-space: pre-wrap<del class="diffchange diffchange-inline">; font-size: 12px</del>; background-color: rgb(246, 247, 248);&quot;&gt;<del class="diffchange diffchange-inline">Které z vnějších </del>faktorů <del class="diffchange diffchange-inline">mají vliv na podnik</del>?&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;<ins class="diffchange diffchange-inline">font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;line-height: 12.2880001068115px; </ins>color: rgb(55, 62, 77); <ins class="diffchange diffchange-inline">white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;Jaké jsou &lt;/span&gt;&lt;span style=&quot;</ins>line-height: 12.2880001068115px<ins class="diffchange diffchange-inline">; color: rgb(55, 62, 77)</ins>; white-space: pre-wrap; background-color: rgb(246, 247, 248);&quot;&gt;<ins class="diffchange diffchange-inline">možné účinky těchto </ins>faktorů?<ins class="diffchange diffchange-inline">&lt;/span&gt;&lt;/span&gt;</ins>&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-<del class="diffchange diffchange-inline">size: 12px; line-height: 12.2880001068115px; color</del>: <del class="diffchange diffchange-inline">rgb(55</del>, <del class="diffchange diffchange-inline">62</del>, <del class="diffchange diffchange-inline">77); white-space: pre-wrap; background</del>-<del class="diffchange diffchange-inline">color: rgb(246, 247, 248)</del>;&quot;<del class="diffchange diffchange-inline">&gt;Jaké jsou &lt;/span</del>&gt;&lt;span style=&quot;font-size: <del class="diffchange diffchange-inline">12px; line-height: 12.2880001068115px</del>; color: rgb(55, 62, 77); white-space: pre-wrap<del class="diffchange diffchange-inline">; background-color: rgb(246, 247, 248)</del>;&quot;&gt;<del class="diffchange diffchange-inline">možné účinky těchto faktorů</del>?&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>*&lt;span style=&quot;font-<ins class="diffchange diffchange-inline">family</ins>:<ins class="diffchange diffchange-inline">arial</ins>,<ins class="diffchange diffchange-inline">helvetica</ins>,<ins class="diffchange diffchange-inline">sans</ins>-<ins class="diffchange diffchange-inline">serif</ins>;&quot;&gt;&lt;span style=&quot;font-size:<ins class="diffchange diffchange-inline">small</ins>;<ins class="diffchange diffchange-inline">&quot;&gt;&lt;span style=&quot;</ins>color: rgb(55, 62, 77)<ins class="diffchange diffchange-inline">; line-height: 12.2880001068115px</ins>; white-space: pre-wrap;&quot;&gt;<ins class="diffchange diffchange-inline">Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější</ins>?<ins class="diffchange diffchange-inline">&lt;/span&gt;&lt;/span&gt;</ins>&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">*</del>&lt;span style=&quot;<del class="diffchange diffchange-inline">color</del>: <del class="diffchange diffchange-inline">rgb(55</del>, <del class="diffchange diffchange-inline">62</del>, <del class="diffchange diffchange-inline">77); line</del>-<del class="diffchange diffchange-inline">height: 12.2880001068115px; white-space: pre-wrap</del>; font-size: <del class="diffchange diffchange-inline">12px</del>;&quot;&gt;<del class="diffchange diffchange-inline">Které z nich jsou v blízké budoucnosti pro podnik nejdůležitější?</del>&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;<ins class="diffchange diffchange-inline">font-family</ins>:<ins class="diffchange diffchange-inline">arial</ins>,<ins class="diffchange diffchange-inline">helvetica</ins>,<ins class="diffchange diffchange-inline">sans</ins>-<ins class="diffchange diffchange-inline">serif</ins>;<ins class="diffchange diffchange-inline">&quot;&gt;&lt;span style=&quot;</ins>font-size:<ins class="diffchange diffchange-inline">small</ins>;&quot;&gt;<ins class="diffchange diffchange-inline">&lt;br/&gt;&lt;/span&gt;</ins>&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;&lt;/span&gt;&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;Název pochází z počátečních písmen oblastí, kterými se zabývá. (P = politické, E = ekonomické, S = sociální, T = technologické)&amp;nbsp;''&quot;Můžete se setkat s různými další akronymy&amp;nbsp;(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.&quot;''&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.&lt;/ref&gt;&lt;/span&gt;&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-size:<del class="diffchange diffchange-inline">xx-</del>small;&quot;&gt;&lt;/span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;</ins>&lt;span style=&quot;font-size:small;&quot;<ins class="diffchange diffchange-inline">&gt;&lt;br/&gt;&lt;/span</ins>&gt;&lt;/span&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<del class="diffchange diffchange-inline">size</del>: <del class="diffchange diffchange-inline">11.8181819915771px</del>;&quot;&gt;<del class="diffchange diffchange-inline">Název pochází z počátečních písmen oblastí, kterými se zabývá. (P </del>= <del class="diffchange diffchange-inline">politické, E = ekonomické, S = sociální, T = technologické)&amp;nbsp;''</del>&quot;<del class="diffchange diffchange-inline">Můžete se setkat s různými další akronymy&amp;nbsp</del>;<del class="diffchange diffchange-inline">(SLEPT, PESTEL, PESTLE) v závislosti na uspořádání slov a míře podrobnosti.</del>&quot;<del class="diffchange diffchange-inline">''</del>&lt;/span&gt;<del class="diffchange diffchange-inline">&lt;ref&gt;HEJZLAR, Jakub. Strategická analýza podniku a její vliv na konkurence schopnost podniku. Brno, 2014. Diplomová práce. Masarykova Univerzita. Vedoucí práce Ing. Viliam Záthurecký, MBA, Ph.D.</del>&lt;/<del class="diffchange diffchange-inline">ref</del>&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<ins class="diffchange diffchange-inline">family</ins>:<ins class="diffchange diffchange-inline">arial,helvetica,sans-serif</ins>;&quot;&gt;<ins class="diffchange diffchange-inline">&lt;span style</ins>=&quot;<ins class="diffchange diffchange-inline">font-size:small</ins>;&quot;<ins class="diffchange diffchange-inline">&gt;</ins>&lt;/span&gt;&lt;/<ins class="diffchange diffchange-inline">span</ins>&gt;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<ins class="diffchange diffchange-inline">family</ins>:<ins class="diffchange diffchange-inline">arial,helvetica,sans</ins>-<ins class="diffchange diffchange-inline">serif</ins>;&quot;&gt;&lt;span <ins class="diffchange diffchange-inline">style=&quot;font-size:small;&quot;</ins>&gt;PEST analýza vychází z minulého vývoje a snaží se o předvídání a analyzování budoucích vlivů prostředí ve čtyřech hlavních oblastech - viz obrázek.&amp;nbsp;<ins class="diffchange diffchange-inline">&lt;/span&gt;&lt;/span&gt;</ins></div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center<ins class="diffchange diffchange-inline">;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small</ins>;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]<ins class="diffchange diffchange-inline">&lt;/span&gt;&lt;/span&gt;</ins>&lt;/p&gt;&lt;p style=&quot;text-align: center<ins class="diffchange diffchange-inline">;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif</ins>;&quot;&gt;&lt;span style=&quot;font-size:<ins class="diffchange diffchange-inline">small</ins>;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref<ins class="diffchange diffchange-inline">&gt;&lt;/span</ins>&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center<ins class="diffchange diffchange-inline">;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif</ins>;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;<ins class="diffchange diffchange-inline">&gt;&lt;/span</ins>&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;span style=&quot;font-<del class="diffchange diffchange-inline">size</del>:<del class="diffchange diffchange-inline">xx</del>-<del class="diffchange diffchange-inline">small</del>;&quot;&gt;&lt;<del class="diffchange diffchange-inline">/</del>span&gt;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;&lt;span style=&quot;font-size:small;&quot;&gt;</ins>Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref<ins class="diffchange diffchange-inline">&gt;&lt;/span&gt;&lt;/span</ins>&gt;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>PEST analýza vychází z minulého vývoje a snaží se o předvídání a analyzování budoucích vlivů prostředí ve čtyřech hlavních oblastech - viz obrázek.&amp;nbsp;</div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>&lt;p style=&quot;text-align: center;&quot;&gt;[[File:PEST analýza vlivu prostředí.jpg|RTENOTITLE]]&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-size:<del class="diffchange diffchange-inline">larger</del>;&quot;&gt;Obrázek: ''PEST analýza vlivu prostředí''&lt;ref&gt;ŠULEŘ, Oldřich, Pavol KOŠŤAN a František BĚLOHLÁVEK. Management. Computer press, 2006. ISBN 9788025103968.&lt;/ref&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-size:<del class="diffchange diffchange-inline">xx-</del>small;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;/p&gt;</div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Hlavním smyslem analýzy je upozornit firmu na stávající hrozby a příležitosti.&amp;nbsp;''&quot;Analýza vnějšího prostředí by měla být zaměřena především na odhalení vývojových trendů, které mohou firmu v budoucnu významně ovlivnit.&quot;''&lt;ref&gt;KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. C. H. Beck, 2006. ISBN 80-7179-578-X.&lt;/ref&gt;</div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== '''&lt;span style=&quot;font-size:small;&quot;&gt;&lt;span style=&quot;font-family:arial,helvetica,sans-serif;&quot;&gt;Politické faktory&lt;/span&gt;&lt;/span&gt;''' ==</div></td></tr> </table>

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